Whilst the research we conduct is diverse, there is almost always an element of the research which relates directly to how a brand is perceived.
Where projects are specifically brand focussed, we use a tried and tested model to understand how a brand is perceived and where the opportunities lie for building the brand. Qualitative techniques such as focus groups and in-depth interviews are commonly used.
A brand is constantly evolving and we provide essential brand tracking research which allows us to track performance against brand objectives. The results of these studies are highly dynamic and allow communication plans to be adjusted to optimise performance.