Firstly, it is our research experience and expertise that allows us to conduct research projects to improve business performance.
To achieve this, we use all the research tools you would expect from a forward thinking research agency. In many instances the best solutions are gained from using a combination of qualitative and quantitative techniques.
Quantitative techniques used:
- Telephone interviews
- Online surveys (customers and target audience)
- On-street interviewing
- Mystery shopping
Qualitative techniques used:
- Focus groups
- In-depth telephone interviews
- In-depth face to face interviews
- Intercept interviews e.g. in-store
Our telephone interviews are conducted by highly trained interviewers based in the UK.
We can conduct international research and have run studies across countries including USA, Australia, China, Korea and Spain.