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New Product Development Research

Our new product development research has helped nurture and launch winning new products and services, by adding insight throughout the entire development process:

Situation analysis

  • Analysing consumer trends
  • Competitor assessment
  • Consumer needs
  • Internal audit

Idea generation

  • Focus groups
  • Workshops (internal and external)
  • Evaluation of existing data

Concept screening (evaluation and measurement)

  • Testing (Appeal, Uniqueness, Need, Credibility, Purchase intention)
  • Insight to promote launch e.g. packaging, communication messages

Inspiration for developing new products / services can come from different source and many winning ideas have emerged from the research projects we have conducted.

Tel: 01598 763452 • Email: info@wrightresearch.co.uk