Market opportunity research for businesses throughout the UK
Market opportunity research is conducted to identify and evaluate potential areas for business growth, expansion, or innovation. It helps companies make informed decisions about where to invest time, resources and capital.
Benefits of market opportunity research
Identify New Markets or Segments
- Uncovers unmet needs, underserved customer groups, or emerging trends
- Helps businesses expand into new demographics, geographies or segments
Reduce Business Risk
- Provides data to assess demand, competition and potential barriers
- Minimises the chance of launching products or entering markets that may fail
Prioritise Investment Decisions
- Helps focus resources on the most promising opportunities
- Supports strategic planning and long-term growth initiatives
Understand Market Dynamics
- Analyses market size, growth potential, customer behaviours, and regulatory factors
- Gives a full picture of the external environment before entering a market
Gain Competitive Advantage
- Identifies gaps in the market that competitors haven’t addressed
- Enables faster, more strategic moves than the competition
Methods of market opportunity research
Know your audience to increase your likelihood of success. Our market segmentation goes beyond demographics to reveal needs, mindsets, and behaviours that help you connect and target with the right people. Market segmentations will often be complimented by incorporating customer survey feedback, allowing an understanding of segments served and opportunities for growth.
Stay ahead of the pack with competitor intelligence. We provide a picture of the competitor landscape to help identify gaps to consider and potential market positioning. Feedback is gathered from the public domain and can also be complimented through tightly focused market surveys e.g. by utilising panels and omnibus surveys.
Fast, cost-effective insight. Our expertly conducted secondary / desk research draws from industry reports, public data, and online sources to help you make informed decisions without starting from scratch. This is cost effective approach to increasing your understanding of the market before considering more bespoke primary research options.
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