Market Research for Public Sector and Not For Profit

Types of organisations we work with

Government
Charities
Community Trusts

Why public sector and not for profit companies use Wright Research

Engaging with the community
Our work in the public and not-for-profit sectors often has a tightly defined audience. This could be a charity with high street shops, a local authority, or a housing association. We provide the ability to reach highly specific audiences with the research process itself, providing community engagement opportunities.

Build effective brand and marketing strategies
Understanding how your brand is perceived in the market is essential in attracting new supporters/customers and building loyalty. Our brand tracking programme has become a must-have tool in allowing clients to monitor their brand image and understand the impact of marketing activity.

Stakeholder engagement
Gaining audience understanding helps build stronger relationships with stakeholders such as beneficiaries, donors, volunteers, and employees. We reach these diverse audiences in different ways to ensure high levels of participation in our feedback programmes.

How Wright Research can help

If you’re looking to increase visibility of your brand, further engage with your community, or just want to know what your stakeholders really think, get in touch. Wright Research provides clear, actionable insight to help public sector and not-for-profit organisations grow with confidence.

Organisations We Work With

Wright Research supports a range of public sector and not-for-profit organisations, including government bodies, charities, and community trusts.

Why Public Sector and Not-for-Profit Organisations Choose Wright Research

We help mission-driven organisations connect with their audiences, improve communication, and make informed, impactful decisions. Here’s how:

Engaging with the Community

Whether working with a charity, local authority, or housing association, our research is designed to reach specific and often hard-to-reach audiences. By involving communities directly in the research process, we offer valuable opportunities for engagement and dialogue.

Developing Strong Brand and Marketing Strategies

Understanding how your brand is perceived is essential for building trust, attracting new supporters, and strengthening loyalty. Our brand tracking programme helps organisations monitor public perception and assess the effectiveness of their outreach and campaigns.

Strengthening Stakeholder Relationships

From beneficiaries and donors to volunteers and staff, gaining insight into stakeholder needs and views is key to fostering meaningful relationships. Our research methods are tailored to engage these diverse groups and encourage broad participation, delivering rich, actionable feedback.

How We Can Help

If you’re looking to raise your organisation’s profile, deepen community engagement, or better understand your stakeholders, Wright Research delivers clear, evidence-based insights to help public sector and not-for-profit organisations grow with confidence. Get in touch to find out more.