Market Research for the Retail Industry

Types of organisations we work with

Grocery supermarkets
Convenience stores
Wholesalers
Automotive
Financial services

Why retailer and shopper businesses use Wright Research

Build effective brand and marketing strategies
Understanding how your brand is perceived in the market is essential in attracting new customers and building loyalty. Our brand tracking programme has become a must-have tool in allowing clients to monitor their brand image and to understand the impact of marketing activity.

Increase basket spend
Our shopper research programmes provide an understanding of behaviour from shopping missions through to in-store interaction and purchases. This informs better decisions on store layout, products stocked, point of sale, and loyalty programmes.

Foster better supplier relationships
Understanding the pain points and motivators of suppliers helps improve relationships between retailers and their suppliers. Our research with suppliers has helped retailers address specific challenges, uncover growth opportunities, and strengthen relationships.

How Wright Research can help

If you’re looking to revisit your brand strategy, open new stores, launch a new marketing campaign, or just want to know what your customers really think, get in touch. Wright Research provides clear, actionable insight to help retailers grow with confidence.

Organisations We Work With

Wright Research works with a wide range of retail-focused businesses, including grocery supermarkets, convenience stores, wholesalers, automotive retailers, and financial services providers.

Why Retailers and Shopper-Focused Businesses Choose Wright Research

We help retail businesses gain a deep understanding of their customers, suppliers, and brand performance—delivering insights that drive smarter, more profitable decisions. Here’s how:

Shaping Effective Brand and Marketing Strategies

A clear view of how your brand is perceived is vital to attracting new customers and encouraging loyalty. Our brand tracking programme provides ongoing insight into brand performance and marketing effectiveness, enabling retailers to make confident, data-led decisions.

Increasing Basket Spend

Through detailed shopper research, we explore everything from shopping missions to in-store behaviours. These insights support improvements in store layout, product selection, point-of-sale effectiveness, and loyalty schemes—all with the goal of increasing spend per visit.

Improving Supplier Relationships

Strong supplier partnerships are built on mutual understanding. Our research helps uncover the pain points, motivations, and growth opportunities from a supplier’s perspective, enabling retailers to strengthen these relationships and streamline operations.

How We Can Help

Whether you’re refreshing your brand strategy, opening new locations, launching a marketing campaign, or simply want to better understand your customers, Wright Research delivers clear, actionable insights to help retail businesses grow with confidence. Get in touch to learn more.