Product and proposition research for businesses throughout the UK
Product and proposition research is conducted to ensure that a product or service offering (and the way it’s positioned in the market) meets customer needs, stands out from competitors and drives business success.
Benefits of product and proposition research
Understand Customer Needs
- Identifies what features, benefits, or solutions customers are looking for
- Helps design products that solve real problems or fulfill specific desires
Test Product Ideas Before Launch
- Reduces the risk of failure by validating concepts, designs, or features before full development
- Gauges customer interest and potential demand
Optimise Value Proposition
- Refines how the product is described and positioned in terms of price, benefits and differentiation
- Ensures the messaging clearly communicates why it’s worth buying
Enhance Marketing and Sales Effectiveness
- Provides insights into what resonates with target audiences
- Helps craft compelling marketing and sales messages
Guide Product Development
- Offers feedback on usability, design, packaging, or features
- Prioritises improvements based on customer preferences
Methods of product and proposition research
Fill your pipeline with fresh, customer-informed thinking. Our idea generation workshops bring together creative minds to spark, shape, and stress-test new product ideas. These sessions (in person or online) can be held internally with employees, with prospective customers, or a combination of both!
Want to know how your product performs in the real world? We place products directly into the hands of prospective customers, to capture authentic reactions, behaviours and purchase drivers. Types of products placed can vary enormously and could be within a home, retailer setting or workplace.
Understand the context. Our U&A studies reveal how, when and why people use products and services, giving you a strategic foundation to refine propositions and identify white space. Attitudes are captured through feedback gathered from lifestyle statements, with the environment and sustainability becoming and area of increasing interest.
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Validate your product ideas — and reduce the risk of going to market.
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